reading list, part 1

I asked for, I submit a long list, and received Alan Webber's book: 'Rules of Thumb: 52 Truths for Winning at Business Without Losing Your Self' over the holidays. Webber, of Fast Company fame, has really pulled together some great ideas. It is an easy and good read. I am going back through it a second time to really glean some best practices.

Good deal on the book here.

If nothing else his book is pressing me to re-think, imagine what business we are in, see the previous post.

The other amazing read this break was Seth Godin's re-release of his book 'All Marketers Tell Stories.'

Not surprisingly another home run, and this is the other major influence on my thought process regarding the biz.