Monday, February 12, 2007

brass tacks

OK, I am slow, I admit it.

I was just looking at the Brass Tacks web site and found some interesting food for thought.

As newspapers work to deal with the new realities of the internet here are the bullets from Alan Jacobson. Food for thought:

1 Get real about the Internet
2 Tie journalists' pay to circulation
3 Ignore your loyal readers
4 Stop running news stories
5 Feed the cash cow
6 Drop the price
7 Solve the online revenue riddle
8 Promote as if success depends upon it
9 Join hands and sing Kumbaya

Check out the whole article New Rules for Newspapers.

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