Thursday, February 15, 2007


I am sure you have heard about the University of Missouri-Columbia study, based on 10 years of financial data, that found that news quality affects profit more than spending on circulation, advertising and other parts of the business.

Imagine that. The quality of your product is important, if not key.

I do not understand all of these newspapers that cut reporters and photographers in a cost-cutting approach. So you are eliminating the people who produce, find, and focus on the product that you then sell to advertisers. Hmmmm.

Now at least there is a report that greedy Wall Street types can ignore as they continue to slash and burn. Vive the newsroom.

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