Thursday, February 22, 2007


Yesterday I posted two fun links, one about Line Rider and the other about machinma.

So as to not belabor the point, I did not explain why I thought they might be of interest in the world of journalism. So here we go...

Firstly, I think journalists should have more fun, both doing their work and with their work. Obviously some subjects preclude this approach, but how much fun is your brother who is always serious, honestly, not a lot.

Secondly, these are great examples of how consumers/viewers took something and made it their own, customized content and were creative with content. If you take the time to watch a number of Red vs. Blue episodes, there is some great commentary on gamers, but even deeper an interesting take on war and fighting.

Somewhat related to this is the idea of audience participation. We are so used to providing content via a newspaper (one way transmission), that we don’t take the time to understand YouTube and other sites, similar phenomena online. Flash packages and multimedia are the first advances into providing news consumers the power to explore stories their own way.

Thirdly, and perhaps most importantly, these are great examples of imagination. People can do some really neat things with stuff that we might not think about them doing with our stuff. So perhaps news organizations, formerly newspapers [ NOFN ( as an acronym it looks like no fun doesn’t it?) ] need to be more willing to provide ways and means for consumers to do things with our content in ways we cannot imagine and hold on for the ride. Talk about revolutionary.

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