Friday, March 30, 2007

mk12 part trois

Ok, I am clueless. If I had explored a bit more, I would have realized that MK12 does in fact, on their site have some “Stranger Than Fiction” clips.
My bad.

So, check out their first pitch to the movie’s director.

Their second pitch.

And finally, take a look at the opening sequence that ran in the film. One or two observations. The first idea that caught my eye was the use of the nautilus shell as the 'mode' for the sequence to segue into the next shot with the previous scene rotating and getting smaller. You can see their work with this idea in Brazil Inspired: Macho Box. (Which is almost as good a name as 4D Softcore Sweater Porn.)

Secondly, their use of text and cascading letters in the second pitch is a very clever use of typography that you can only do in Flash or movies, but what a neat idea.

What also emerges in much of their work is their utilization of layering, selective focus and moving typography that moves your eye around the screen as well as anything you can do in print. Very interesting work if you really start to pull apart why they are so successful.

Like yesterday, you can over imagine or overuse many of these ideas in daily journalism; but as a stepping stone to think differently about stories, what a place to start.

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