Monday, March 12, 2007


Last week on NPR’s show Day to Day, they ran a series on the Five Best Ideas in Television. Take away the term TV and the conversations about convergence and advertising sound remarkably familiar.

Check out the ideas: cbs invests in a star who doesn't watch tv, what if television ads got smarter, an old tv concept’s importance, on web tv someone is always watching and tv’s next big hit may come from the country’s fringes.

Two of the not-so-surprising ideas that emerged are 'Content is king' and the creation of content that engages people or gets them involved (also called stickiness). The idea of engaging readers/viewers with content or storytelling that brings them back, has them talking about the show outside of the event is an idea that news organizations could certainly embrace. Ron Reason talks about the idea of giving readers two things to change their life or that they should know about to talk about at work.

So why should I care about this you ask, it is about TV?

One of the interesting concepts that show like 'Heroes' and 'Lost' are utilizing are using different storytelling mediums (including and especially the internet) to broaden their show’s story line in other ways. Once again, who in the new media or news organizations (formerly newspapers) cares?

If readers/viewers are willing to log online after a TV show to vote or follow 'clues' then they are certainly willing and able to go online to find a new way to 'read' or interact with a story. Audio slide shows, flash packages, video are all ways to broaden how news organizations can tell their stories online AND INVOLVE readers/viewers.

Adjusting to the new market, thinking of news as a market, are all ideas that nimble companies are embracing and dinosaur newspapers are ignoring.

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