Friday, April 17, 2009

welcome to the new world

In case you missed it yesterday, Ahston Kutcher beat CNN to 1 million twitter followers.

While I am not a big fan of Twitter, I recognize that it works for people and has even helped a politician ruin his party's push for dominance of their state capitol.

Back to Ahston and CNN. In his claiming victory Ahston talks about how "We can and will create our media," he said in his speech on "We can and will broadcast our media. We can and will censor our own media ourselves."

During the race, CNN talking heads would ask viewers to follow them on Twitter. What Kutcher was doing was a live stream broadcast, reading people's twitter messages out loud, asking questions and responding to questions. In other words, he was interactive and responsive, CNN was unidirectional. New school vs. old school.

Mainstream media just doesn't seem to get it. One of the most important things that happens during Easter that people don’t often reflect on, is that when Jesus dies, the curtain in the temple is torn apart, ie. there is nothing separating people from the holiest of holys.

Why is that important here...the curtain has been torn again. Pay no attention to the man behind the curtain. People do not need a multimillion dollar TV studio or printing press to get their message out. There are many streams of information that our outside of the control of the media and other information or entertainment technology.

The message is out of the bottle, what used to be controlled by a small group of agenda setters is becoming democratized. Welcome to the new world.

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